I must admit, I am a big fan of Quentin Tarantino. His stuff is just so over the top bizarre and entertaining wrapped up in a big, bloody bow. The latest post over at CopyBlogger breaks down Tarantino’s creative process. The part that resonates with me is the Own Your Story part.
This applies to business as well. You have to live and breath your business. Own it at every level in order to make it part of you until it’s a natural extension of who you are. When you own it that way, selling your product or pitching for money becomes so natural that it flows like a well written screen play.
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